From a Quiet Profile to a Founder-Grade Channel: 535% Reach Growth for Baltej Singh
The Challenge
Prior to the campaign, the client's LinkedIn profile published only occasionally and reached a limited audience of a few thousand people per quarter. The account depended heavily on the founder's existing network rather than reaching new, out-of-network prospects
The Strategy
The initial strategy involved launching a consistent publishing cadence to reactivate the dormant network and gain the algorithm's attention. In the second month, the strategy consolidated by shifting the format mix specifically toward founder-POV (Point of View) posts to better engage technology decision-makers and founders.
The Impact
Generated 113,741 impressions (+535% increase vs. the prior 90 days) and reached 64,170 unique members. Achieved compounding discovery, with 81% of the impressions coming from a brand-new, out-of-network audience. Reached a highly targeted, senior demographic where 60% sit at a Senior level or above, and 21% are Founders or Co-Founders. Captured an audience that matches the target Ideal Customer Profile (ICP), with 49% in technology-native industries and 57% working in companies with under 200 people. Secured 1,944 social engagements, resulting in a strong 1.71% engagement rate.
